Discover new opportunities for your business with latest insights from our international Smart Products experience.
Register Today15 October 2020 | 4:00 PM (CET)
The first age of Smart Connected Products, which included software-defined functions and basic wireless connectivity, like activity trackers or first smart meters, have already been launched many years ago. Smart Products' benefits offer nowadays more than enhanced functionality, as they provide the option to connect with closely observed customers and turn these customer insights in new business models.
As the first integrations of hardware and software were sometimes successful many such projects failed. Those responsible for Smart Product projects worldwide are dealing now with similar problems, but at a larger scale as more disciplines like cyber security and service design need to be considered as well.
Why it matters?
When taking a closer look at the impact that Smart Products have on business, we first see the benefits in operational efficiency. However, the impact of Smart Products reaches beyond improved operational efficiency and can help companies in redefining its strategic positioning in the market by leveraging cross- and up-sell potentials, moving to new business models like subscriptions and pay-per-use.
Thanks to these advantages, Smart Products are becoming the new normal in many areas, including connected cars, connected assets, healthcare, insurance and an increasing number of digital consumer gadgets.
What will you learn in this webinar?
Where do we start when we approach Smart Products? How do we develop a successful Smart Product? Are there any specific skills needed? Thanks to NTT DATA‘s real-world examples our speakers will walk you through our strategic framework, our asset-based accelerators and our smart product design best practices to develop and launch Smart Products successfully.
MEET OUR PEOPLE
Oliver Köth
Chief Technology Officer
NTT DATA DACH
Tom Winstanley
Vice President
NTT DATA UK
Antonio Grillo
Design Director of Tangity
NTT DATA Italy
Marco Provolo
Co-lead IoT CoE
NTT DATA Italy
Antonio Schiano
NLP Practice Leader, Head of Applied Linguistics Championship
NTT DATA Italy
Live web seminar Registration
DATE: 15 October 2020 TIME: 4:00 PM (CET)
Register for our Live web seminar to learn more about the new opportunities that Smart Products bring in your industry.
FULL AGENDA
Theory, strategy and solutions - 20 minutesSmart Products are the missing link from the customer back into the enterprise. Over the years, organisations’ internal IT systems were increasingly aligned towards the customer. However, the feedback loop back from the customer using the product was often not available or could only be guessed from service requests. With Smart Products the customer using the product can be closely observed and the value of the product for the customer can be increased over time by relevant product enhancements.
In doing so, vendors can evolve their transactional relationships with clients towards a continuous stream of delivered value.
LIVE web seminar
Register for our Live web seminar to learn more about the new opportunities that Smart Products bring in your industry.
The web seminar will be delivered in English.
Live Session: 15.10.2020 4PM (CET)